EIN SOF’s critically-acclaimed Disability Community Market Research Initiative is uniquely qualified to connect business with disability thought leaders, opinion makers and key influencers to test marketing and advertising messages, rate plans and market segment insights. Team EIN SOF’s Disability Community Market Research Initiative is tapped by companies like AT&T, Apple, Bank of America, Motorola, Oath and Universal Home Entertainment.
The key differentiator is that EIN SOF is a trusted source by the disability community because it collaborates with authentic national disability leaders and organizations to harvest rich qualitative data that most recently helped Apple retail stores reach its customers for Global Accessibility Awareness Day, May 17, 2018 and most recently with Oath and Getty Images to create The Disability Collection to deconstruct stereotypic images of people with disabilities in stock photos. As a result of our focus groups, Getty Images developed a Guidelines for Photographers to disseminate to its 240,000 photographers worldwide.
Yes, the disability market of 56.7 million Americans boasts some $220 billion in purchasing power — that’s more than the coveted teen market.
But how do you tap the potential of that brand-loyal market segment — plus family, friends and allies, to become the company, brand or employer of choice?
Here’s where EIN SOF and our diverse partners can customize and fortify your strategic marketing game plan to yield a higher return. We combine market research, sophisticated strategic marketing, brand development, public relations, crisis communications, social media, guerilla and cause-related marketing, with disability-savvy language, strategic alliances and/or accessible events, in addition to diversity-savvy award-winning photography.
EIN SOF and our team of partners have the passion, knowledge and expertise – the keys to unlock and drive successful, dynamic and creative campaigns.
Scroll through the menu below to explore full-service or a la carte options to maximize goals, meet your budget and triage your priorities.