Universal Studios acquired video descriptions from WGBH Center for Accessible Media Descriptive Video Services (DVS®) for theatrical release of the fil Ray. However, the studio had not thought about providing descriptions on the Home Entertainment DVD, even though Ray Charles was blind and an avid user of video descriptions. This created a problem of denied access to entertainment for blind and low vision audiences. The American Council of the Blind (ACB) approached EIN SOF to contact Universal and present the business case for creating an audio described version of the Ray DVD.
Another challenge was the compressed “window” between theatrical and home entertainment release — not allowing enough time to create a talking menu so blind customers could choose the DVS® track on the DVD independently. Thus, a specialized DVD with DVS® was created. EIN SOF, ACB and WGBH recommended, and Universal agreed to the same “street date” release as the standard DVD.