In commemoration of the 10th anniversary of the Disability.Gov website, U. S. Department of Labor Assistant Secretary Kathleen Martinez launched the unique, social media disability awareness campaign What’s Your Connection? to illuminate connections everyone has with disability. The goal was to increase disability awareness in the workplace, marketplace and communities. However, to fortify impact, the campaign needed higher-profile engagement with the entertainment and corporate sectors. Disability.gov is managed by the U.S. Department of Labor’s Office of Disability Employment Policy, in collaboration with 21 federal agency partners.