For 12 years, EIN SOF is proud to have served as AT&T’s disability community strategic marketing and communications consultant, working with a variety of business units, AT&T’s Advisory Panel on Access & Aging (AAPAA), Recruiting and Talent Attraction, Diversity & Inclusion, Marketing, Communications, U-verse, Mobility, Regulatory, External Affairs, and serving on AT&T Expert Team, providing these services:
Award and Presentation Submissions
EIN SOF researched AT&T best practices bundled into Awards and presentation submissions for:
- America Foundation for the Blind
- California State University, Northridge Annual Technology and Persons with Disabilities Conference
- National Spinal Cord Injury Hall of Fame
- Telecommunications for the Deaf and Hard of Hearing, Inc.
- US Business Leadership Network
- U.S. Department of Labor’s New Freedom Initiative
AT&T’s Lee Mabie, Marketing Director was featured in the DOL/ODEP What’s Your Connection? disability awareness initiative.
For any corporation wanting to increase its employees and customers with disabilities, strategic alliances are key to achieve that goal.
EIN SOF researched, built and/or expands strategic alliances and conducted trouble shooting with external partners to insure increased engagement and return on investment, including:
- Career Opportunities for Students with Disabilities (COSD)
- National Disability’s Institute’s (NDI) Real Economic Impact Tour (REITour)
- National Spinal Cord Injury Association
- UCLA Anderson School of Management’s Leadership Institute for Managers with Disabilities
- World Institute on Disability
EIN SOF designed the first AAPAA brochure for the company, and researched elements for inclusion in AT&T’s first G3ict White Paper.
Market Research & Analysis
As part of its Disability Community Market Research Initiative with Joseph Craig, co-partner with Entertainment Marketing Research (ERm)/former Senior Vice President of Nielsen National Research Group independent (NRGi), EIN SOF focus groups provided rich qualitative data that resulted in AT&T’s Text Accessibility Plan (TAP) data-only rate plan for customers who are deaf, hard of hearing or who have speech disabilities.
Diverse Advertising and Marketing
EIN SOF advised the diverse marketing division on disability-savvy images, language and images in its advertising and marketing collateral. ERm and EIN SOF also conducted focus groups and ethnographies for an AT&T advertising pilot.
To learn more about AT&T’s commitment to the disability and aging communities, visit http://www.wireless.att.com/learn/articles-resources/disability-resources/disability-resources.jsp