EIN SOF market research and analysis expertise has been tapped by the private sector for corporations such as Apple; AT&T; Bank of America; Motorola; Spectrum; Universal Home Entertainment; and Verizon Media/Getty Images/National Disability Leadership Alliance and the public sector, for government agencies like the National Council on Disability (NCD); U.S. Department of Veterans Affairs’ VetSuccess division; and for academic institutions like UCLA Anderson School of Management.
From focus groups and ethnographies, to accessible on-line questionnaires and surveys, EIN SOF’s Disability Community Market Research Initiative can help you differentiate your brand in the cluttered marketplace.
For corporate clients, EIN SOF teams with Joseph Craig, former partner of Entertainment Marketing Research (ERm) and Senior VP of Nielsen National Research Group independent (NRGi). Craig has over 30 years in entertainment marketing and market research.
Together, Squire and Craig created the Disability Community Market Research Initiative with disability thought leaders, trend setters, key influencers and opinion makers of National Disability Leadership Alliance (NDLA), a collaboration of 15 authentic national “owed and operated” national disability-specific and cross disability organizations. Our Initiative was featured in Adweek and Fortune Small Business.
Customized services for our comprehensive focus groups and ethnographies include recruiting, accessible facility location, logistics and coordination, accessibility accommodations, honorariums, moderators guide, facilitation, and full report.
We recruited and conducted focus groups and ethnographies for AT&T for a disability-inclusive advertising pilot, and as a result, the company created its Text Accessibility Plan (TAP) for Deaf and hard of hearing customers. For Apple, our research resulted in an Accessibility Toolkit for over 500 Apple Retail stores, and for Verizon Media/Getty Images and NDLA, rich, qualitative data resulted in Guidelines on how to capture disability-savvy images for 240,000 photographers that shoot for Getty Images.
For the National Council on Disability (NCD), an independent federal agency making policy recommendations to the President, Congress and other federal agencies, EIN SOF (a former GSA Federal Contractor specializing in Market Research & Analysis) teamed with the National Disability Rights Network (NDRN) to design, conduct, analyze and disseminate an open-ended questionnaire in the 2012 general election cycle. The results of almost 900 voters with disabilities from 46 states and the District of Columbia are documented in the October 24, 2013 released NCD Report, Experience of Voters with Disabilities in the 2012 General Election Cycle, identifying architectural, technological, and attitudinal barriers to voting with key recommendations moving forward.
For the U.S. Department of Veterans Affairs’ VetSuccess division, EIN SOF partnered with Always Good To Go (AGTG), LLC, a service-connected disabled veteran-owned small business, to conduct Descriptive Field Research on the gaps, challenges, lessons learned and best practices in hiring veterans with disabilities in five high-growth sectors: Entertainment/Broadcasting, Financial Services, Retail, Telecommunications and Pharmaceutical.
When UCLA Anderson School of Management was challenged by Ted Childs, former VP of Global Diversity for IBM to design a Leadership Institute for Managers with Disabilities within its critically-acclaimed portfolio of diversity Leadership Institutes, it tapped EIN SOF to design, conduct and analyze a first-of-its kind Feasibility Study. Before that, efforts had been focused on the first three provision of Title I Employment Provision of the Americans with Disabilities Act (ADA) – recruiting, hiring, retaining, but not promoting.
The result of EIN SOF’s Feasibility Study for UCLA Anderson confirmed a critical mass of managers and high-potentials exist in the private sector marketplace to merit creation of the first-ever Leadership Institute for Managers with Disabilities (now the UCLA Anderson Multidimensional Leaders’ Institute), and subsequent Alliance Agreement with the U.S. Department of Labor’s Office of Disability Employment Policy (ODEP).
For multi-language and multi-cultural market research, EIN SOF partners with TEN Advertising, an Ad Age Top 10 Asian Advertising Agency. TEN Advertising is recognized in the industry for innovative marketing solutions and client success. Made up of diverse marketing experts specializing in media planning and buying, research, and extensive creative services, TEN’s full-service communications company provides original marketing strategies including advertising, PR, and interactive content.
TEN is Asian-owned and has been helping businesses reach, connect, and grow in this unique market for over twenty years. TEN also develops educational social campaigns that draw attention to important issues in the Asian community. TEN Advertising is more than an agency – TEN IS a creative force that breathes life into marketing what matters to you.
TEN executives are fluent in Chinese, Japanese, Korean, Vietnamese and Portuguese.
For a confidential exploration of how EIN SOF’s market research can sharpen your competitive edge, click here https://einsofcommunications.com/contact/#focus-groups