EIN SOF’s critically-acclaimed Disability Community Market Research Initiative is uniquely qualified to connect business with disability thought leaders, opinion makers and key influencers to test marketing and advertising messages, rate plans and market segment insights. Team EIN SOF’s Disability Community Market Research Initiative is tapped by companies like AT&T, Apple, Bank of America, Motorola, Universal Home Entertainment and Verizon Media/Getty Images.
The key differentiator is that EIN SOF is a trusted source by the disability community because it collaborates with authentic national disability leaders and organizations to harvest rich qualitative data that most recently helped Apple create an Accessibility Toolkit for 500+ retail stores in preparation for hosting customers for Global Accessibility Awareness Day (GAAD) in 2018 click here https://globalaccessibilityawarenessday.org/events2018.php
More recently with Verizon Media and Getty Images tapped EIN SOF to curate, moderate and analyze disability focus groups for creation of The Disability Collection to deconstruct stereotypic images of people with disabilities in stock photos. As a result of our focus groups, Getty Images developed a Guideline for Photographers to disseminate to its 240,000 photographers worldwide.
Yes, the disability market of 59 million Americans boasts some $490 billion in purchasing power — that’s more than the coveted teen market.
But how do you tap the potential of that brand-loyal market segment — plus family, friends and allies, to become the company, brand or employer of choice?
EIN SOF and our team of partners have passion, knowledge and expertise – the keys to unlock and drive successful, dynamic and creative campaigns.
Scroll through the menu below to explore full-service or a la carte options to maximize goals, meet your budget and triage your priorities.
Disability Community Market Research Initiative: Qualitative (accessible online and phone surveys) and Qualitative (Focus Groups/Ethnographies/In-Depth Interviews) Market Research
Award-Winning Diversity-Savvy Photography
Marketing Publications Development