Tari Hartman Squire, Founding CEO
Tari Hartman Squire’s EIN SOF Communications, Inc., a leading disability strategic marketing, accessible events and employment strategies woman-owned small business, with an extensive disability, diversity, government, media, corporate and university network. The hallmark of each EIN SOF campaign weaves sophisticated cause-related, social, guerilla and strategic marketing with innovative PR brand development strategies to illuminate disability-inclusive diversity in public policy.
As prime contractor, subcontractor and grantee for U.S. Department of Labor Office of Disability Employment Policy, EIN SOF is partner in the Add Us In five-year grant to increase employment of people with disabilities from historically-excluded communities; delivers entertainment and corporate testimonials for What’s Your Connection? campaign; helped outreach and coordinate the Listening Tour and co-produced Entertainment, Healthcare and Financial Sector Summits.
Other government clients include the National Council on Disability (NCD) for its Report, Experience of Voters with Disabilities in the 2012 Election Cycle.
Squire won the Visionary Award for 25 years of collaborative leadership as founding executive director of Media Access and launching SAG performers with disabilities committee. At the White House 20th Anniversary of the Americans with Disabilities Act, Robert David Hall’s (CSI: Crime Scene Investigation) introduction to President Obama named Squire a “dynamo in communications.” She hosted a White House Business Roundtable for DOL Employment & Training Admin; produced ODEP’s Lights! Camera! Access! Summit that inspired NBCUniversal’s What Can WE Do? recruiting event and the current Lights! Camera! Access! 2.0 Collaborative.
EIN SOF/Nielsen NRGi’s “Disability Community Market Research Initiative” with national disability thought leaders built the disability-inclusive diversity business case and was featured in Adweek & Fortune Small Business.
EIN SOF launched disability strategic marketing with its My Left Foot campaign (DC Capitol Hill Screening and first-ever tie-in with ADA). A trusted media source, Squire co-authored Making News: How to Get Disability Rights Coverage and advised Associated Press Stylebook on disability-savvy semantics.
Other clients include: ADA Legacy Project/DisBeat; ADA National Network; AT&T; American Association of Advertising Agencies (4As); Bank of America; Career Opportunities for Students with Disabilities; Colgate-Palmolive; Computer Science Collaboration Project; Fox Searchlight/The Sessions; HSC Foundation Youth Transitions Initiative; Honey Maid/Droga5; HP; ITVS’ Lives Worth Living; Kennedy Center Leadership Exchange in Arts & Disability; Kimberly-Clark; Macy’s; Mattel/Toys “R” Us launch of Becky (wheelchair user doll); Microsoft; Nickelodeon; Prudential; Ruderman Family Foundation; Smithsonian; Sundance Channel/Push Girls; UCLA Anderson School of Management’s Leadership Institute for Managers with Disabilities and Multidimensional Leaders’ Institute; Veterans Administration and the World Institute on Disability.
Squire is fluent in American Sign Language, co-chairs the National Disability Leadership Alliance Employment Team; spearheaded National Spinal Cord Injury Business Advisory Council and ADA Legacy Project’s DisBeat (source for media on disability issues), and coordinated PR for disability organizations.
Joseph Craig, former Principal, Entertainment Research Marketing
Joseph Craig has more than 20 years of experience in entertainment marketing and market research, starting his career at Blockbuster Video before moving on to Paramount Pictures and then for The National Research Group, a division of Nielsen Entertainment that conducts market research for the major Hollywood studios. While at NRG, Joseph saw an opportunity to expand the company’s clientele, forming NRGi in 2003 to bring market research to independent filmmakers and Broadway producers. In his five years at NRGi, he developed countless relationships with theatrical producers, filmmakers and studio heads. Joseph left that position in 2008 to co-partner at Entertainment Research and Marketing (ERm) dividing his time between the New York and Los Angeles offices. ERm specializes in market research/marketing consulting for film, Broadway and off-Broadway theatrical productions and other live entertainment and leisure-time attractions.
The company has worked with a wide range of companies in a variety of fields including The Walt Disney Company, Focus Features, Upsher-Smith Laboratories, Warner Brothers, AT&T, EIN SOF Communications, Serino Coyne, Open Road Films, The Weinstein Company, SpotCo, Relativity Media, etc. Joseph has talked on a wide variety of subjects and has been a keynote speaker at Columbia University, TEDx Broadway, The Broadway Conference, the annual BAA conference, etc. In collaborating with EIN SOF Communications, Inc. (specializing in disability-inclusive diversity), they developed the “Disability Community Market Research Initiative” providing focus group insights of national disability organizational leaders to Fortune 100 companies across a variety of sectors. The Initiative was featured in Fortune Small Business and Adweek magazines.
Karen Park, President TEN Advertising
Karen Park is President of TEN Advertising, a full service marketing agency in Los Angeles. A long-time industry expert, she brings a unique blend of multi-cultural and multi -lingual expertise, with extensive professional experiences in multi-cultural markets, plus language and cultural fluency in Korean, Spanish, and Portuguese.
Park launched her career at Kanematsu Gosho, a Japanese import-export company where she put to use her Japanese culture and language knowledge. She later served as the National Asian Marketing Manager for Hyundai Motor America where she was responsible for the successful Asian market launch of many new products and creation of several new consumer initiatives. She began her advertising career at Kang and Lee, a Young & Rubicam company, where she spent several years guiding some of the industry’s largest clients in their Asian market entry strategy including Bank of America, Kia Motors America, Edison International, Miller Brewing Company, Sears, McDonald’s, and AT&T.
Park is a highly motivated advertising/marketing professional with 20 years of experience. She is a strategic thinker with proven success in brand building, development and launch of retail advertising campaigns, multicultural marketing and advertising initiatives as well as client/agency relationship management. She takes the helm of TEN as an inspirational leader with excellent communications, problem-solving and organizational skills; consensus builder able to effectively manage workflow and relationships in fluid environments and across diverse teams.
Her extensive experience on the client and agency side has given her the consumer insight to effectively conduct research initiatives. Through Karen’s leadership, TEN has become a prominent research partner for consumer insight and market trends in the Asian-American community. Karen is well connected to Asian community-based organizations and Asian businesses. In addition to over- seeing TEN, she serves as a board member for LEAP (Leadership Education for Asian Pacifics), Pathways LA, Asian Advertising Federation, KHEIR Center (Korean Health Education Information & Research), USC Korean Alumni Association and the Asian American Pacific Islander Advisory Committee for American Cancer Society.
Jennifer Brown is a passionate advocate and social entrepreneur committed to guiding leaders and organizations to create healthier workplace cultures that resonate with current and incoming leaders. With two Masters degrees – in Vocal Performance and Organizational Development – and experience in non-profit management and marketing, Jennifer founded Jennifer Brown Consulting in 2006, and she and her team have since facilitated and coached hundreds of leaders and their teams all over the world on critical issues of strategy, leadership and integrity.
Her focus today is on continuing to build JBC’s “triple bottom line” as a company, identifying emerging workplace trends and building more enlightened organizations with her clients. Her areas of expertise include catalyzing diversity to drive innovation and business results, ERG/Affinity Group development, growing leaders in the new global, generationally-diverse and technology-connected workplace ecosystems, and aligning corporate strategy with individual, team, and societal values. For more information click here